Nokia's new strategy - MORE METAL

The people over at mobile-review are giving us insight into Nokia's new strategy with their mid to low end range - the use of more metal. This will give upcoming devices a more luxurious feel. The soon to be released n86 is an example, as well as the stainless steel nokia 6700 classic. The latter model will resemble the premium 8800 Arte. So what becomes of the 88xx series? Fear not as this Avant Garde series will also get a major facelift in design and will use more exotic materials with different textures.


MOBILE-REVIEW.COM states:
"The model Of nokia of 6700 Classic - this is the first swallow in changed strategy from Nokia. Nearer to the autumn on the market will appear the slider Of nokia of 6700 Slide with the analogous characteristics, but another form factor and cost on the order of 300-320 Euros. In what its charm? Probably, in the fact that with its output it is possible to boldly expect fundamental realignments in 8000 series from Nokia. Under the cover of the increased secrecy the designers of company prepared very strong changes in the entire concept. From now on [premium]- products will become nearer to the telephones Of vertu, while on their basis it will appear the row of models in the mass average segment (230-350 Euros). Crisis whether impelled to reexamine strategy thus, or this was planned earlier - I do not know. I can only assert that this uncommon motion will recut the concept of bonus product, will make many models of other producers unsuccessful, will bring down their sales. And truth, why to pay for the analogous functionality in the inexpensive plastic housing, if there is a product from the leader of market in the not bad design and the metal."

Source:
http://mobile-review.com/review/nokia-6700.shtml

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